“Teachers are not required to sell Teacher Trainings, nor are they enlisted as salespeople teachers are hired for their quality yoga instruction. Ridley said.Ī spokesperson for CorePower disputed that the company misled anyone about the purpose, cost or length of CorePower teacher training. “It felt like we had a friendship that was really actually not real,” Ms. Ridley’s CorePower teacher followed up regularly in person and connected with her online. “Wrap it Up & Keep it Open-Ended.”)Īfter approaching Ms. (“Praise validates and encourages your students,” read the captions on one such video. Video tutorials advise best practices for pitching teacher trainings in particular, without any mention that it could end up costing thousands of dollars. There are tiered monetary incentives for CorePower teachers and managers based on class type and the number of people they enroll. Rather, teacher training is offered as a kind of advanced workshop.īut CorePower, the country’s largest yoga studio chain, has a distinctly profitable approach: It enlists teachers as salespeople and incentivizes them with bonuses.Ĭompany performance review documents tell teachers and managers how - and when during class - to push CorePower programming. It’s not usually promoted as a career path. A year later she is still paying off the cost.Īt yoga studios around the country, teacher training is a popular way for instructors to supplement income from one-off classes and for students to advance in skill level - to deepen one’s practice, in yogi parlance. Ridley asked the studio about job opportunities to make money from her training. Ridley trained, was less straightforward than she anticipated: After paying $1,500 for a 200-hour training program, spread out over eight weeks, she was asked to complete an additional $500 “extensions” training, which was never initially mentioned. Ridley said.īut becoming a teacher at the CorePower Yoga studio in Minneapolis, where Ms. “It was like they saw something special in me,” Ms. Raised more than $25,000 for Haiti relief efforts and more than $32,000 forĪid following the earthquake and tsunami in Fukushima, Japan.Kalli Ridley had just finished yoga class and was feeling calm when her favorite instructor approached her with a smile and told her she would make a great teacher. Tice and his company regularly participate in fundraisingĪctivities for community charitable interests, such as a recent event that Every CorePower Yoga studio participates in the The Karma Yoga Project, based on the belief that all good deeds positively A firmīeliever in yoga and the benefits it can bring to practitioners, Tice started CorePower Yoga Business Opportunities: Other InformationĬorePower Yoga founder Trevor Tice puts his money where his mouth is. Expect to have $25,000 of liquid capital on hand to become a CorePower Yoga franchisee. Opening a CorePower Yoga requires a total investment of $214,700 to $427,000, including a franchise fee of $25,000 and an ongoing 5.0% royalty. CorePower Yoga Franchise Cost / Initial Investment / CorePower Yoga Franchise Income Well as a line of retail yoga gear and lifestyle products. Has grown to offer teacher training, yogi training and weight management, as To 15 new studios a year, with a goal of growing to 100 by 2016. The largest network of yoga studios in the world and is attempting to open 10 In Denver, Colorado, where it is based today. CorePower Yoga Franchise Opportunities – HistoryĬorePower Yoga was founded by Trevor Tice, who serves as company CEO, in 2002 Yoga studios has become known for high standards in yoga instruction. The company’s core values of awareness and wide accessibility. Studios feature intimate spaces that lend themselves to yoga instruction and Illinois, Washington, D.C., Minnesota, Oregon, Texas, and Washington. Studio locations in California, Colorado (Flagship studio in Denver), Hawaii, CorePower Yoga is a full-range yoga education and training company with 55